Exploration of Color Application in Packaging Gift Box Design
When we see a packaging box, our first visual impact is its color, which never exists alone. In fact, the effect of a color is determined by multiple factors: reflected light, surrounding color combinations, or the viewer's viewing angle. Each color can present a different effect, affecting our feelings. Next, let's take a look at what happens when six colors collide with each other in packaging design
1、 Red: Red has a warm color, a strong and outgoing personality, and is a highly stimulating color for people. Red is easy to attract people's attention and can also make them excited, agitated, nervous, impulsive, and a color that can easily cause visual fatigue
1. Adding a small amount of yellow to the red color will increase its heat and make it tend to be restless and uneasy
Adding a small amount of blue to red will weaken its heat and make it more elegant and gentle
3. Adding a small amount of black to the red color will make its personality more calm, heavy, and simple
Adding a small amount of white to red can make its personality become gentle, tend to be reserved, shy, and delicate
2、 Yellow: Yellow has a cold, arrogant, sensitive personality, and a visual impression of expansion and unrest. Yellow is the most delicate color among all colors. As long as a small amount of other colors are mixed into pure yellow, its hue and color characteristics will undergo significant changes
Adding a small amount of blue to yellow will transform it into a fresh and tender green color. His arrogant personality also disappeared, tending towards a peaceful and moist feeling
Adding a small amount of red to yellow gives it a distinct orange feel, and its personality changes from aloofness and arrogance to a sense of warmth and moderation
3. Adding a small amount of black to yellow results in the greatest change in color and texture, creating a complex impression with a distinct olive green color. Its color has also become mature and easy-going
4. Adding a small amount of white to yellow makes its color feel softer, and the coldness and arrogance in its personality are diluted, tending towards subtlety and ease of approach.
3、 Blue: Blue has a sense of sarcasm and sarcasm, with a simple and introverted personality. It is a color that helps to calm the mind with sarcasm and sarcasm. The simple and introverted nature of blue often provides a profound, expansive, and peaceful space for those colors with active personalities and strong expansiveness, becoming friendly and humble friends who complement the active colors. Blue is still a color that seems to maintain a strong personality even after fading. If a small amount of red, yellow, black, orange, white, and other colors are added to blue, they will not have a significant impact on the personality of blue
If there are more yellow components in orange, its personality tends to be sweet, bright, and fragrant
Mixing a small amount of white into orange can make the perception of orange become restless and weak
4、 Green: Green is a color that contains both yellow and blue components. In green, balance the expansion of yellow with the contraction of blue, and offset the warmth of yellow with the coldness of blue. This makes the green personality the most peaceful and stable. It is a soft, peaceful, elegant and graceful color
When there are more yellow components in green, their personality tends to be lively, friendly, and childish
Adding a small amount of black to the green color will make its personality more solemn, sophisticated, and mature
3. Adding a small amount of white to the green color will make its personality tend to be clean, refreshing, and tender
5、 Purple: The brightness of purple is the lowest among colored pigments. The low brightness of purple gives people a dull and mysterious feeling
When there is a lot of red in the purple color, its perception has a sense of oppression and threat
Adding a small amount of black to the purple color makes it feel dull, sad, and terrifying
3. Adding white to purple can make its dull personality disappear, becoming elegant, delicate, and full of feminine charm
6、 White: The color of white is bright, with a simple, pure, and happy personality. White embodies the sanctity and inviolability of Shenzhen packaging design companies. If any other color is added to white, it will affect its purity and make its personality more reserved
Mixing a small amount of red into white creates a light pink color that is tender and tempting
Mixing a small amount of yellow into white creates a milky yellow color, giving people a fragrant and greasy impression
3. Mixing a small amount of blue into white gives a feeling of coolness and cleanliness
Mixing a small amount of orange into the white creates a dry atmosphere
Mixing a small amount of green into white gives a feeling of immaturity and softness
Mixing a small amount of purple into white can evoke a faint fragrance.